Monday, November 2, 2009

who says recycling isn't fun?


Hmmmmm, what to do with a diamond that has a little, um, baggage? Celebrate it!

This design feature's our lovely customer's initial, albeit disguised a bit due to the post-modern styling of the letter, and having the space occupied with a beautiful diamond that needed to come out of the "junk drawer" and into the light!

Crafted in brush-finish 14K X-1 white gold and 14K rose gold, and worn on a gorgeous multi-strand necklace of stainless steel.

Wednesday, December 24, 2008

paris meets bozeman...get engaged at Alara

French boy meets Bozeman girl in Paris. They fall in love.

Girl comes home to Bozeman for a visit, and strolls into Alara.

ENTER: dream ring

"Oh, I love it!" she exclaims.

****************************
one month later.

[telephone rings] **ring, ring, ring!!!** (That's how the phone sounds at every jewelry store, BTW)

Between and betwixt that obvious-overseas-delay, and embellished with a very charming but very heavily French-accented voice, Babs figures out that this is Bozeman's girl beloved Parisian sweetie.

"Do you know wheech ring she loved? Do you know her size? How much wiss a larger center diamond?"

"Yes and yes and about 30% more."

"I weel be coming to Bozeman for Chreestmas. I weel not be able to come see you wizzout her. Weel you have a way to have everysing ready, so I can ummm.."

"Propose?"

"Yes! Propose! On Chreestmas Eve." [I gulp on the inside, trying to figure out how to do that...]

"And where will you be proposing?"

"At zee Alara. Your store. Do you have a way to make it special?"

The mission: make a ring that would normally take 6 weeks to make, in 3, and during the busiest time of the year; and figure out how to carve out a place in the store that will be both private and romantic for this transatlantic couple.

How we did it: several little-sleep nights to get the ring just right, just in time. A bottle of Veuve Cliquot and two flutes. An arrangement of flowers from Fresh Designs. Light jazz music. And, our amazing, movable, flexible Softwall arranged like a cocoon around our glass table, and backlit (not quite as dramatically as the photo, but you get the idea).

There was shock. There were giggles. There were soft words uttered behind the Softwall, in the French language. And when they were ready to have the cocoon opened, we caught a couple great shots.
This is what proposing is about. Not a dry eye in the house, including the other customers that came in.








Friday, May 23, 2008

all aboard!

OK, so I've been designing the Alara website for HOW long?

So, first there was an idea. And then there was the design. And then the executed design was ruled too difficult to read on about 50% of all monitors, it seemed.

So, then there was the learning of more Flash.

And then there was the redesign of the website.

And now, it's final completion.

Thank you to everyone for their patience, support, and encouragement. I think it looks as dang good as our jewelry!

To weigh in, please visit www.alarajewelry.com

Tuesday, May 20, 2008

InDesign Magazine late-night email

Well, imagine you're working really late one night (you can see by the time of this post), and you decide to check email one last time before catching some zzzzz's.

And here's what you see--an unsolicited compliment from the editor of a national jewelry industry periodical.

I have that bumpy, jumpy, fun feeling inside my tummy...

_________________________________________

Hi Babs,

Just wanted to drop you a quick line to tell you how much I think of your advertising! I am formerly a senior editor with INSTORE Magazine, now editor-in-chief of INDESIGN (the sister publication of INSTORE), and I'm helping the rest of the INSTORE team to narrow the list of candidates for the America's Coolest Stores judges to vote on. Anyway, I was so impressed with your advertising that I had to email you. Wonderfully written, wonderfully laid out, love the graphics, love the tagline. Some of the best I've seen in the industry.

And, I think the store rocks as well. OK, now I'm back to work.

All the best,
Trace

Trace SheltonEditor-In-Chief, INDESIGN
The Magazine for The Retailer of Fine Jewelry Design
http://www.indesignb2b.com/

Thursday, May 8, 2008

posters for pink ribbon month


May is pink ribbon month, and we gladly accepted the invitation to enter a "front window" competition to commemmorate this month.

I always seek to find the poignantly funny in this serious subject. As a breast cancer survivor myself, I know all too well how important it is to keep one's sense of humor intact.

Above, I share our most recent front window posters that are a part of our overall "pink ribbon" window...

Wednesday, April 30, 2008

Sarah Graham quote

Sarah Graham, jewelry designer extraordinaire, honored our store with this unsolicited testimonial. We are flattered and excited to have such a great relationship with her.

“Alara is a gallery we always look forward to visiting, summer or winter. It is fresh, clean and modern, but still manages to pay homage to its old time western town setting. It is so rewarding to see our jewelry so beautifully displayed on natural wood posts and in sleek glass cases. Their welcoming sitting area and witty banners are always entertaining. Alara embraces its environs while providing both cowgirls and fashionistas extraordinary jewelry with western hospitality.”

Monday, April 28, 2008

InStore's Cool Stores Competition

How exciting! We received an email today from InStore magazine (national jewelry industry publication), letting us know that we made the Top 20 Coolest Small Jewelry Stores in their national competition!

The end of May will bring us news if we place in the top 10.

Fingers and toes crossed...