Friday, May 23, 2008

all aboard!

OK, so I've been designing the Alara website for HOW long?

So, first there was an idea. And then there was the design. And then the executed design was ruled too difficult to read on about 50% of all monitors, it seemed.

So, then there was the learning of more Flash.

And then there was the redesign of the website.

And now, it's final completion.

Thank you to everyone for their patience, support, and encouragement. I think it looks as dang good as our jewelry!

To weigh in, please visit

Tuesday, May 20, 2008

InDesign Magazine late-night email

Well, imagine you're working really late one night (you can see by the time of this post), and you decide to check email one last time before catching some zzzzz's.

And here's what you see--an unsolicited compliment from the editor of a national jewelry industry periodical.

I have that bumpy, jumpy, fun feeling inside my tummy...


Hi Babs,

Just wanted to drop you a quick line to tell you how much I think of your advertising! I am formerly a senior editor with INSTORE Magazine, now editor-in-chief of INDESIGN (the sister publication of INSTORE), and I'm helping the rest of the INSTORE team to narrow the list of candidates for the America's Coolest Stores judges to vote on. Anyway, I was so impressed with your advertising that I had to email you. Wonderfully written, wonderfully laid out, love the graphics, love the tagline. Some of the best I've seen in the industry.

And, I think the store rocks as well. OK, now I'm back to work.

All the best,

Trace SheltonEditor-In-Chief, INDESIGN
The Magazine for The Retailer of Fine Jewelry Design

Thursday, May 8, 2008

posters for pink ribbon month

May is pink ribbon month, and we gladly accepted the invitation to enter a "front window" competition to commemmorate this month.

I always seek to find the poignantly funny in this serious subject. As a breast cancer survivor myself, I know all too well how important it is to keep one's sense of humor intact.

Above, I share our most recent front window posters that are a part of our overall "pink ribbon" window...