Wednesday, December 24, 2008

paris meets bozeman...get engaged at Alara

French boy meets Bozeman girl in Paris. They fall in love.

Girl comes home to Bozeman for a visit, and strolls into Alara.

ENTER: dream ring

"Oh, I love it!" she exclaims.

****************************
one month later.

[telephone rings] **ring, ring, ring!!!** (That's how the phone sounds at every jewelry store, BTW)

Between and betwixt that obvious-overseas-delay, and embellished with a very charming but very heavily French-accented voice, Babs figures out that this is Bozeman's girl beloved Parisian sweetie.

"Do you know wheech ring she loved? Do you know her size? How much wiss a larger center diamond?"

"Yes and yes and about 30% more."

"I weel be coming to Bozeman for Chreestmas. I weel not be able to come see you wizzout her. Weel you have a way to have everysing ready, so I can ummm.."

"Propose?"

"Yes! Propose! On Chreestmas Eve." [I gulp on the inside, trying to figure out how to do that...]

"And where will you be proposing?"

"At zee Alara. Your store. Do you have a way to make it special?"

The mission: make a ring that would normally take 6 weeks to make, in 3, and during the busiest time of the year; and figure out how to carve out a place in the store that will be both private and romantic for this transatlantic couple.

How we did it: several little-sleep nights to get the ring just right, just in time. A bottle of Veuve Cliquot and two flutes. An arrangement of flowers from Fresh Designs. Light jazz music. And, our amazing, movable, flexible Softwall arranged like a cocoon around our glass table, and backlit (not quite as dramatically as the photo, but you get the idea).

There was shock. There were giggles. There were soft words uttered behind the Softwall, in the French language. And when they were ready to have the cocoon opened, we caught a couple great shots.
This is what proposing is about. Not a dry eye in the house, including the other customers that came in.








Friday, May 23, 2008

all aboard!

OK, so I've been designing the Alara website for HOW long?

So, first there was an idea. And then there was the design. And then the executed design was ruled too difficult to read on about 50% of all monitors, it seemed.

So, then there was the learning of more Flash.

And then there was the redesign of the website.

And now, it's final completion.

Thank you to everyone for their patience, support, and encouragement. I think it looks as dang good as our jewelry!

To weigh in, please visit www.alarajewelry.com

Tuesday, May 20, 2008

InDesign Magazine late-night email

Well, imagine you're working really late one night (you can see by the time of this post), and you decide to check email one last time before catching some zzzzz's.

And here's what you see--an unsolicited compliment from the editor of a national jewelry industry periodical.

I have that bumpy, jumpy, fun feeling inside my tummy...

_________________________________________

Hi Babs,

Just wanted to drop you a quick line to tell you how much I think of your advertising! I am formerly a senior editor with INSTORE Magazine, now editor-in-chief of INDESIGN (the sister publication of INSTORE), and I'm helping the rest of the INSTORE team to narrow the list of candidates for the America's Coolest Stores judges to vote on. Anyway, I was so impressed with your advertising that I had to email you. Wonderfully written, wonderfully laid out, love the graphics, love the tagline. Some of the best I've seen in the industry.

And, I think the store rocks as well. OK, now I'm back to work.

All the best,
Trace

Trace SheltonEditor-In-Chief, INDESIGN
The Magazine for The Retailer of Fine Jewelry Design
http://www.indesignb2b.com/

Thursday, May 8, 2008

posters for pink ribbon month


May is pink ribbon month, and we gladly accepted the invitation to enter a "front window" competition to commemmorate this month.

I always seek to find the poignantly funny in this serious subject. As a breast cancer survivor myself, I know all too well how important it is to keep one's sense of humor intact.

Above, I share our most recent front window posters that are a part of our overall "pink ribbon" window...

Wednesday, April 30, 2008

Sarah Graham quote

Sarah Graham, jewelry designer extraordinaire, honored our store with this unsolicited testimonial. We are flattered and excited to have such a great relationship with her.

“Alara is a gallery we always look forward to visiting, summer or winter. It is fresh, clean and modern, but still manages to pay homage to its old time western town setting. It is so rewarding to see our jewelry so beautifully displayed on natural wood posts and in sleek glass cases. Their welcoming sitting area and witty banners are always entertaining. Alara embraces its environs while providing both cowgirls and fashionistas extraordinary jewelry with western hospitality.”

Monday, April 28, 2008

InStore's Cool Stores Competition

How exciting! We received an email today from InStore magazine (national jewelry industry publication), letting us know that we made the Top 20 Coolest Small Jewelry Stores in their national competition!

The end of May will bring us news if we place in the top 10.

Fingers and toes crossed...

Friday, April 18, 2008

kudos from customers

We’ve got so many of these to post—please bear with us, if you’re wondering where yours is!

Starting with most recent first:

Customer, Sally Hart, April 18, 2008:
The jewelry at Alara is unique and affordable. Babs Noelle has a gift for working with her clients to create jewelry that is destined to become heirlooms. In redesigning my jewelry she brought me, a sixty-five year old lady, up to date.

Customer, Patrick Kainz, April 18,2008:
Babs Noelle – artist extraordinaire, a talented visionary who is a blast to work with!

Customer and former employee, Katie Kost, April 18, 2008:
Alara jewelry is not simply a jewelry store in historic downtown Bozeman--it is truly a member of the community. From involvement in Summer Art Walks, the annual Christmas Stroll, Women’s Equal Pay Day, and Thursday night shopping events, to numerous donations to Shakespeare in the Park, The Museum of the Rockies, Equinox Theatre, Thrive and many others, Alara’s involvement and contribution to the Gallatin Valley is tremendous. Babs Noelle’s entrepreneurial and philanthropic spirit is admirable and unwavering. She is a responsible business owner and employer, treating each of her employees and customers with respect and dignity and doing things right because it’s the right thing to do.

Customer and official Alaraholic, Jen Hermesmeyer, April 17, 2008:
To me, what gives a jewelry store a “cool” factor is when it meets the needs of a wide variety of clientele by providing unique and interesting jewelry in a range of prices. Alara is that kind of store – whether you’re looking for a gift, something to spruce up your own collection, or a speciall7-designed piece (with or without a budget!), the owner, Babs Noelle, and her expert staff are able to work with you to help you find or create what it is you’re looking for. Babs seeks out designers worldwide who bring a special quality to their line, which is reflected in the amazing pieces you’ll find in her store. Plus, there’s always a glass of champagne to be had – how much cooler can you get than jewelry and champagne under one roof?

Customer, Doug Stiner, April 17, 2008:
I appreciate Alara on many different levels.

First – as a guy who wants to get something for his wife and is sometimes stumped, Alara makes it easy for me because of the vast choice of unique and interesting pieces – not like the usual jewelry store offerings. They are also displayed in a very artistic and appealing way.

Second – the staff gives excellent advice in helping to choose between such a variety of items without ever being pushy. I always end up with something Nancy, my wife, LOVES. I am very appreciative of the fact that any member of the staff will go the extra mile to help me, and if a problem arises they will bend over backwards to make it right.

The Alara staff works well together and communicates with each other, and it’s also obvious that they enjoy their jobs. It doesn’t matter who I get on the phone they all know what’s going on with a special order or repair or just any situation that may arise.

The staff is professional, knowledgeable and understanding.

I have been extremely satisfied doing business with Alara in the past and will continue to do business with Alara in the future and look forward to having that same level of satisfaction and heck, we’ve all become friends.

Vendor rep, Shaun Simcox, April 17, 2008:
I am a western states sales rep and have exposure to many jewelry stores. Alara is unique not only in its merchandise but the ambience of the store and attitude of the staff is inviting and “fun”. So many jewelry stores are stuffy and formal and Alara makes fine jewelry seem more accessible and enjoyable to shop for. I have a wonderful rapport based on trust and friendship with Babs and the members of her staff. Babs has a knack for recruiting and maintaining wonderful employees. In my travels I am always bragging about Alara, I love what she is doing, her store concept is wonderful and successful.

Customer, Chuck Watson, April 15, 2008:
My wife, Natascha, and I travel extensively throughout the US and abroad. We regularly comment to each other, when seeing jewelry stores in other towns, that Alara is far better--interesting jewelry, high quality, great atmosphere and attentive staff.

Thursday, April 17, 2008

selecting designers for Alara

As the owner of a design-focused gallery, design is a topic near and dear to myself and my entire staff.

Our collective sense of design and aesthetic encompasses a number of very different jewelry styles: neo-classical, organic, curvilinear, geometric, industrial, kinetic, romantic, period (Art Nouveau, Art Deco, Edwardian). But there are certain qualities that must be embodied in a designer line before we will present it with pride in our gallery, regardless of its generalized style.

adherence to classical aesthetics

Aesthetics, simply put, is the “science and math” of beauty. There are certain inarguable rules of proportion, which if stretched or compressed too far, will produce objects that few people will appreciate on a gut level. And the gut is exactly where one responds to art.

It’s very easy to design a piece of jewelry that is odd—just completely ignore every aesthetic rule. Unfortunately, “odd” might be all that would be said about such a piece by most people. It takes far more thought and effort to design jewelry that is mindful of the thousands of years of design that came before, without plagiarizing those previous efforts.

There is a reason why people with no artistic experience or training whatsoever respond as strongly to the designs found in our gallery as do our artist and architect customers. They are looking at pieces that are a refreshing take on classic aesthetics. Not downright weird, not predictably boring, not a regurgitation of something that was interesting in the 80s, and worse than anything, not a new trend that will only become passé and dated-looking later.

function

Of all the arts, jewelry is more similar to architecture than any other. Why? Because like a building, a piece of jewelry does not have meaning without the human body interacting with it. Just as a building with no means to enter it is a failed architecture project, a piece of jewelry that does not function as it should on the human body is likewise without value.

Unlike a painting, jewelry’s beauty is not fully revealed when sitting in a showcase or on an inanimate from.

It follows that a ring that is so thick it cannot be worn comfortably, no matter how compelling-looking on a pedestal, is not really a ring.

The designer jewelry lines we carry must have pieces designed to fulfill their function. Without function, one cannot appreciate their form.

quality

Aesthetics and function cannot endure unless quality materials and craftsmanship are employed to embody them.

The designers whose work we feature have exemplary skill in the jewelry arts, and take tremendous care choosing the materials in which they choose to execute their creations.

Friday, March 28, 2008

service, service, service

Retail jewelry is by nature service-intensive. Yes, you are more often than not selling an object (be it a diamond, gemstones, or finished piece), but the technical nature of jewelry requires a serious service commitment.

Take selling a ring for example.

I cannot count how many times, when a customer is ordering a ring from us, that the size they provide us for their out-of-town sweetie is completely wrong, courtesy of a jeweler who either didn't take the time to properly determine the correct size, or simply didn't know how to do so! Of course, we only figure this out on the back-end of the transaction...

So, if so much expertise must go into the simple act of sizing a finger, why not spend a few more minutes each day getting that gemological training so you can perform appraisals of which you're proud, or identify "mystery stones" for customers, so that you might end up getting some custom work?

Here is a list of Alara's service offerings:

custom jewelry design

Ahhh, yes…the special feeling that comes from being made for us. This is an intimate interaction in many cases, involving a tremendous amount of communication between the “lucky one” and the Alara designers and staff. The proper communication on the front end guarantees no disappointments or surprises when the finished piece is presented upon completion.

At Alara, we will spend all the time you need to bring you to your comfort level. And we’re professional enough to know when the custom jewelry design process just isn’t quite right for your personality type, and we will try to accommodate you a different way.

All that aside, there are a number of custom design concepts we offer:

complete custom

This is about you, you, nothing but you. We are here to guide you through the intricacies of aesthetics, but we are trying to “build something from the ground up” for you. We’ll start with the gems and diamonds of your dreams and work our way towards a finished design. In addition to getting all the gem and diamond education you want, and helping you hand-select those stones, we will present you with a professional “Design Proposal,” which outlines all the details of your job before we embark upon actually creating it.

custom remounts

So, you already have diamonds and gems, but you really hate how they’re mounted? Grandma’s taste not the same as yours? We’re here to help you bring out the beauty in those baubles! We have picture upon picture of “before” and “after” photos…and don’t be surprised that many of the “befores” are from local jewelers who “missed the mark” on the first go-round! By presenting you with a professional “Design Proposal” before we start any actual crafting, nothing is ever forced on you that isn’t exactly as it was promised.

historic reproduction

With seven years of training under her belt, our founder was exposed to more than her faire share of jewelry history education. As a consequence, she is well-versed in the features of the various period styles. Additionally, as a former diamond dealer, she has ready access to all the diamonds (and reproduction cutters) needed to properly execute a period piece of your dreams.

Art Deco is a design period that featured high-precision, technical pieces…Babs has one two Art Deco jewelry design awards. At the time she won a French competition, she was the first American to date to have done so.

The Edwardian period is the one that featured all that lovely filigree-work that is enjoying such a resurgence today. Alara produces Edwardian reproduction pieces on a regular basis, bringing the beauty of yesterday into the future.

corporate award jewelry

When Home Depot wanted corporate jewelry designed, who did the Southwest regional manager turn to? Alara’s founder, Babs Noelle.

Whether you want something that is reminiscent of a class ring in design, or are seeking an unusual treatment of your company logo that your team will actually wear, you really should give us a shout. Our manufacturing capabilities are expansive, so don’t be concerned we can’t handle it, and handle it quickly if necessary.

jewelry appraisal

Whether for insurance purposes, estate purposes, fair market value, or sheer curiosity, a professional appraisal is the only way to have accurate information on the current value and quality of your jewelry and gems.

Definitely the most common reason for having jewelry appraised is for the purposes of insuring it. No, your jewelry is not automatically covered under your homeowner’s insurance—you must procure a “rider” in order to specifically insure items of high value, such as jewelry, art, and collectibles.

So, looking to protect the “family jewels?” Set a jewelry appraisal appointment today! We prefer if you stay during the appraisal process, and you should allot approximately 30 minutes per piece on average.

Wondering what that gem is your Aunt Myrtle left to you, and are willing to pay for a real, professional evaluation? Call us to set an appointment for gem identification.

diamond and gem consultation

Internet info getting you confused? Your friends have conflicting advice? Do you want to talk to a real person?

We don’t blame folks for being skeptical. There sure are a lot of varying opinions on diamonds and gems; and if you’re gathering that information from folks who are actually trying to sell you the stuff, you should expect there to be a conflict of interest.

So, we offer something that comes with no strings attached, because you will pay us for it.

For the same hourly fee as our jewelry appraisal services, you can set an appointment with a graduate gemologist for a consultation on diamonds and/or colored gemstones. At the end of the appointment, we won’t even ask if you want us to sell you a stone!

This is great for the person who is seeking as much information as possible, without having to read volumes on the topic. Imagine boiling down two years of gemological training to those tidbits of info that will actually be the most useful to you. Obviously, you still won’t possess the knowledge of a Graduate Gemologist, but you can certainly garner the information that best suits you.

corporate gift selection

Okay, so you’re one of those generous boss types. But, perhaps you’ve noticed that your staff doesn’t seem to really dig the gifts you bestow upon them…

Do you have literally 5 minutes to tell us about each of the employees that are special to you? We have a quick questionnaire, which can be administered by phone or email, that will help us make you the hero. We’re here to help—just give us a jingle.

antique and estate jewelry searches

Shucky-darn, we’ve been doing this a long time. We know folks. Lots of folks. Folks in the antique and estate jewelry business.

Is there a particular piece you are wanting? Maybe your sister got it when grandma passed, and you wish you were the lucky one? Yeah, we might be in a small town, but for Alara the jewelry world is our oyster. We can find it for you.

precious metal recycling

As one of our many efforts to be as green as possible, we now produce 100% of our in-house jewelry from recycled precious metal only. We do a lot of our refining in-house, so if you want your precious metal refined and returned to you in pure form, or worked into new pieces, we’re your first stop!

ear piercing

Perhaps the thought of having someone in their teens pierce your ears makes you a wee bit tense. No worries, we are ready, willing, and able to pierce your ears.

We use the only fully encapsulated sterile ear piercing products in the world. This means the earrings are completely enclosed and sterile during the entire ear piercing process.

And, with so many completely hypoallergenic, pure titanium and nickel-free stainless steel earrings in stock to replace your original “piercing” earrings, you can be assured that the healing process on those new piercings will continue to be safe and without irritation.

nonprofit fundraising jewelry

Perhaps you’ve noticed a number of nonprofit organizations in the area who have turned to us for the purposes of creating jewelry that will serve as an ongoing fundraising effort for them: Thrive, The Museum of the Rockies, and the Downtown Bozeman Association.

We’re easy to work with, and have an endless string of ideas to help your organization raise more money!

diamond and colored gemstone recutting

Oopsy—you chipped your stone. Have no fear. We have the connections, we have the know-how, and we’ll treat your gem like it were our own.

Saturday, March 1, 2008

how much is that doggie in the window?

Without question, these little buggers elicit more questions than any single item at Alara.


"What are they? What are they? What are they? "

Yes, they are dachshunds, but more importantly they are solid sterling silver, and have a multitude of practical and impractical uses:
  • knife rest
  • pen rest
  • paintbrush rest
  • chopstick rest
  • inspiration for chuckling
  • yet another useless thing for a dachshund-lover to collect
  • objet d'art

I made up the last batch when silver was still low, and I refuse to retag them based on current metal market. So, they are $123 apiece until I must cast up a new batch.

Woof!

Monday, February 18, 2008

philanthropy

What goes around, comes around. I firmly believe this.

We are part of something bigger than ourselves, on so many levels. Here I would like to introduce you to a few elements of Alara's greater circle.

Here, the non-profit organizations I and Alara support on multiple levels:

Thrive http://www.allthrive.org/index1.php
The mission of Thrive is to encourage healthy family development through community awareness, parent education and support to children and families. Alara is proud to support Thrive through participation in The Dogtooth Lily Ball, and through our design and creation of their signature “Thrive” pendant. Over half the profits from “thrive” pendant sales go directly to Thrive.

Museum of the Rockies http://www.museumoftherockies.org
Simply put, an amazing museum. You can visit again and again and again, and still not see it all! Alara sponsors the Museum of the Rockies annually, and also additionally supports through its participation in its annual Museum Ball, and The Wine Classic. Whether donating a 2-carat diamond or amazing handmade jewelry featuring Montana gems, we are proud to be a sponsor of this remarkable museum. For its Golden 50th anniversary, Alara is proud to have been asked by the Museum of the Rockies to design some commemorative jewelry to be available in their gift shop. The result of this wonderful partnership between the Paleontology Department at the Museum and Babs is a collection of pendants that faithfully replicate the toe bone of the Maiasaurus, the specie of dinosaur that Jack Horner is credited with discovering, and the state dinosaur of Montana!

Montana Shakespeare in the Parks http://www2.montana.edu/shakespeare/indexSIP.html)
Did you know that more people in the State of Montana have seen a Shakespeare production than have residents of New York City? A crazy fact, and true almost entirely due to this great non-profit, that has been bringing quality theatrical productions to Montana and its vicinity, emphasizing on rural areas, since 1973. Alara’s founder is on the Toast of the Town Committee, and Alara proudly sponsors Montana Shakespeare in the Parks through that annual event.

Missoula Art Museum http://www.missoulaartmuseum.org/
The MAM is all about “free expression, free admission.” Alara is proud to regularly sponsor Artini Thursdays, aimed to make young Missoulians more active in the art community.

Big Sky Youth Empowerment Project http://www.byep.org/
Provides programs featuring outdoor activity and social-emotional learning at no cost to disadvantaged high-school aged youth. Our support of this organization means that at-risk youth can continue to benefit from the truly great outdoors of our region. Alara is a sponsor of this extraordinary organization.

Women Who Wine
My very own nonprofit!

I wanted to create a way through which more women could become involved in local-area charities. I perceived that many women, particularly those who are younger, are under the misconception that philanthropic involvement requires either more time or more money than can be afforded! To bring together Bozeman’s fine females and fine non-profits, I founded Women Who Wine, a social networking group that meets monthly. Attendance requires membership or a guest invitation, a bottle of wine or appetizer, and a $5 entry fee, all of which benefits that month’s local non-profit. The Women Who Wine slogan: “Raising Money for Charity, One Grape at a Time.”

Friday, February 15, 2008

methods of manufacture

We love teaching our clients about the crafting of jewelry. It is an extensive, broad, topic. Here are a few words on each of the basic methods. We welcome additional questions!

Regardless of method, one tenet holds true of the collections we feature: none are mass-manufactured. One of the signatures of mass-manufactured pieces is that they lack the luxurious weight and heft of a finely-crafted piece. This is because competition in the "world of the typical" is very stiff, and mass-manufacturers will do whatever is necessary to get the price of their pieces down. That means cheap, third-world or developing-world labor, lightweight mountings, and lower-quality gems.

But don't take our word for it. Go ahead and hold a piece of chain-store jewelry, and see how it feels. Then come check out ours.

handcrafted

This is a term that gets abused a lot in our industry. Actually, the Federal Trade Commission (FTC) has a definition for the word "handcrafted" as it pertains to jewelry. To paraphrase, for a piece of jewelry to legally be considered handcrafted, the piece must be created from solid metal (as opposed to molten/liquid metal, which is how most precious metal jewelry is produced), using hand tools and a hand-held torch only.

Very little jewelry is handcrafted. Alara is proud to produce a number of lines that represent this "highest form" of jewelry craft.

cast

The great majority of precious metal jewelry (and in some cases, titanium and steel jewelry, as well) is manufactured by casting. Some folks understand this process quite well, thanks to a high school or college metalsmithing or sculpting class. For most, it seems quite the mystery. Here's a quick primer:

The most widely casting method for jewelry is called the "lost wax" casting method. You will not understand why it is called "lost wax" until pretty much the end of the description below.
To begin, a prototype of the finished piece you would like to have is made out of wax or special resin. The most common method for custom jewelry is that a prototype is carved, using hand tools, out of a hard wax. Other methods are to use a CAD/CAM application to produce a wax or resin prototype; or, in the event that the piece was made previously, and a rubber mold exists, that a wax model is extracted from that mold.

The prototype, produced by whatever means, is attached to a cylinder of wax at an obtuse angle. Also attached to this cylinder are any other prototypes that are intended to be produced in the same metal. This entire wax object vaguely resembles a thin tree trunk with a series of strange boughs coming off of it; hence its nickname: the tree.

The tree is suspended in a metal flask, and filled with a substance similar to plaster of Paris in consistency. This substance is called "investment."

The entire flask is put into an oven or kiln, and heated to various temperatures for specific periods of time. In this process, the investment hardens, and then the wax burns away, leaving a negative space the same size and shape as the original positive space. Hence, the "lost wax" casting method, as you "lose" the wax tree in the process of creating the vessel into which the molten metal will be injected.

Here again there are several methods by which the "negative space" of the investment can be filled with the liquid metal. In most small-scale production environments, the flask is either mounted onto a centrifuge, and the molten metal is injected into it through centrifugal force; or it is mounted on a vacuum caster, and sucked into it. Either way, once the molten metal "freezes" into solid, the investment is broken away to reveal the metal "sculpture."

The small pieces are clipped away from the "trunk" of the "tree," and the finishing process then begins.

assembly

This technique can be executed in a variety of ways, ranging from low-tech to high-tech. Basically, with such a vast supply of ready-made parts (called "findings" in the jewelry industry) available, a skilled jeweler can actually create a "custom" piece of jewelry by meticulously modifying and assembling such findings to make a unique piece of wearable art. Certainly more economical than handcrafting or custom casting, but not "do-able" with many designs.

Often, less skilled jewelers call their work "custom" when all they are doing is an assembly job. This practice is rampant. Beware-true custom is from the ground up, and all about you, not all about what findings are available to make something!

machined

While a technique used to some extent with precious metals, most machining is reserved for metals that are difficult to cast, such as titanium, tungsten, and stainless steel.

Machining involves starting with solid blocks of the metal, and then trimming away metal by removing material from a workpiece in the form of chips. Machining is necessary where tight tolerances on dimensions and finishes are required, and involves drilling, turning, milling, and grinding. These processes lend themselves best to straight lines and precise shape concepts, as opposed to organic or irregular lines.

After the piece is basically formed through chip formation, it must be finished to produce the desired finish.

die-struck

Used primarily when the desired finished pieces have relatively simple forms that can be pressed in a tool-and-die, die-striking is used in fine jewelry when a large run will be produced, due to the cost of producing the necessary hardened, tempered tool that makes the pieces.
Die-striking results in superior metal "structure" with zero porosity and defects, and is most commonly a method used for simple wedding bands, findings, and flat "stamped" pieces.

fired

Precious Metal Clay (PMC) represents a dramatic development in the handling of precious metals. PMC consists of microscopic particles of silver or gold suspended in an organic binder to create a pliable material with a consistency similar to modeling clay.

PMC can be worked with the fingers and simple inexpensive tools to create a vast range of forms and surfaces that would be unattainable or laborious with traditional techniques.When heated to a high temperature, the binder burns away and the metal particles fuse to form solid metal that can be sanded, soldered, colored and polished like conventional material.

Precious Metal Clay was developed by scientists working at the Mitsubishi Materials Special Products division in Sanda, Japan. After years of experimentation the first patents were awarded in the early 1990s with many additional materials joining the family of products. The principle ingredient of PMC is gold or silver, reduced to tiny flakes smaller than 20 microns in size. As a point of reference, it would take as many as 25 of these particles clumped together to equal a grain of salt.The other ingredients in PMC are water and an organic (naturally occurring) binder. After firing, the water and binder have completely burned away so what remains can be hallmarked as 999 silver or 999 gold.

Tuesday, February 5, 2008

Venetian Peek-a-Boo

My interest in philanthropy is something I tie to my design work as well as my jewelry galleries. Contributing to non-profits is something I do on a number of levels: on-going fundraising through specially-designed pieces; one-of-a-kind, high-end designs for donation to live auctions; mid-level design for donation to silent auctions; sponsorships of both events and organizations. Add to that my participation through boards and committees, and I think you have an idea of my level of interest in philanthropy.

As it turns out, this commitment comes back to me in spades.

But, there is nothing "quick" about the process of karma. For designers and retailers who have a true and genuine interest in philanthropy (as opposed to a calculated approach to this sort of marketing), I cannot encourage you enouigh to pursue it by blending it with your passion.

I am definitely passionate about the Museum of the Rockies (http://www.museumoftherockies.org/), and when they told me this year's theme for their annual Ball was Venetian Masquerade, I let my imagination take the lead.

Shown at the top of my blog's sidebar is a picture of the result. Dubbed the Venetian Peek-a-Boo, this is a two-piece pendant crafted in 18K yellow gold with a dramatic, blackened cobalt-chrome backdrop to provide relief for the cutouts in the gold overpiece. Flush-set with tiny diamonds in strategic positions throughout...

The timely completion of this piece would not have been possible without the generous and expeditious assistance of Sarah Graham, who kept me from having to cancel a vacation in order to search for metallury books in my husband's warehouse... Thanks a million, Sarah!

Sunday, February 3, 2008

metals - a primer

So many metals, so little time to study metallurgy. Here's a quick primer: each metal has its good qualities and bad qualities for a given application. There is no one metal that is good for all people, all pieces, all the time. We carry a much wider variety of metals than most jewelers. And if you find you like a certain style of piece in one metal, we often are able to deliver the same or similar in another.

platinum
Platinum is indeed an amazing metal. But, it is unfortunately represented by many jewelers as being indestructible, which is far from the truth. It bends about as easily as alloyed gold. And while it does not scratch deeply with normal wear, it scratches easily.

The amazing thing about platinum, a quality that no other jewelry metal emulates, is that it wears away very slowly. This makes it absolutely ideal for very delicate pieces, the most notable being prongs, which are small pieces of metal, meant to hold gems in place.

Most people are familiar with antique filigree rings (they look like lace, with a lot of pierced patterns in thin metal), and are under the impression that every last one was made of platinum. Well, no. There were plenty made in white gold. But, they didn't "live" past their first wearer. Why? They simply wore away. In practical terms, some folks are lucky enough to have a wearable platinum ring passed down from a great-grandmother, while others only have the stones that were in her gold one.

So, platinum is a metal on which we insist for prong-work and pavé setting, and for delicate pieces of all types. Beyond that, we don't push platinum on folks, unless they prefer it-for whatever reason. On reason we hear often is that someone is interested in possessing an heirloom-a piece that can be passed down from generation to generation.
Heirlooms come at a price however. Platinum's expense often precludes it from being used to make heavier or larger pieces.

Platinum's white color makes it desirable for diamond-set jewelry, because that whiteness enhances and complements the diamonds. But its so-called "patina" (a romantic word for the particular fuzzy light produced by the myriad of shallow scratches that platinum acquires) is not to everyone's taste.

So, to synopsize: not indestructible, ideal for delicate pieces or parts, the only way to produce an heirloom, great for enhancing diamonds, whiter than most precious metals, develops a patina which is not universally appreciated.

karat gold

Karat gold refers to alloyed (as opposed to pure) gold. The most common karatages of gold seen in the US are 14K and 18K.

To better understand karatage, here's a simple lesson: 24K gold is pure gold. Pure gold is an element on the periodic table. All pure gold has the same color, density, and other physical properties.

18K gold is 18/24ths pure gold by weight. That leaves 6/24ths by weight that can be any number of other metals. You will notice that 18 divided by 24 is 75%. Accordingly, European 18K gold is stamped "750".

14K gold is 14/24ths pure gold by weight. In Europe, it is stamped "583" or "585".
Technically, all that is required to call karat gold a specific karatage is the weight percentage of pure gold in the mixture-the remaining percentage could be any other metals whatsoever.
Obviously, years and years of trial and error, and then many more years of technological advances, have taught us that certain alloy mixtures produce more desirable results than others. The right color, the right physical properties (thus affecting durability), and the lack of allergic reaction or toxicity all come into play.

Karat gold comes in nearly every color of the rainbow: yellow, white, rose, peach, green, blue, black, purple. But blue gold, which is alloyed with cobalt, can only be used to make accents on a piece, as opposed to being the primary metal used in a piece of jewelry. Likewise with purple.
White gold can range from a cheap, nickel-heavy alloy that is the culprit behind many white gold allergies, or an expensive, far whiter, palladium alloy that is strong and beautiful. Since white gold is made from a pure yellow metal, it is technically not "white" in the way that platinum or silver are. Technically, it is a very, very, very light yellow. It is so stripped of the yellow color we associate with pure gold that it is, for all intents and purposes, a "white" metal.

Yellow gold can be a delicate blond color, or a very rich, deep orangey-yellow color. Correctly alloyed, 18K yellow is as durable as 14K yellow.

Karat gold, in all its colors, is a great "go-to" metal for many pieces. It endures, it can be repaired with ease, and it does not tarnish.

palladium

You might think palladium is a new jewelry metal. Actually, palladium is enjoying resurgence, but has seen uses in jewelry in the past. It is only in recent years, however, that technology has somewhat caught up with this metal's challenges.

Palladium is one of six members of the platinum group on the periodic table. But, don't let its membership in the platinum group lead you to believe it is very much like platinum as it applies to jewelry, as it is not.

Rhodium, for example, is another member of the platinum group, but it is suitable only for plating applications. Iridium, another member, is only used in jewelry as an alloy for platinum, but not in and of itself.

Please don't let anyone confuse you on this. Nothing is like platinum except platinum.
So why the resurgence in palladium jewelry?

Well, when palladium was first used for jewelry in 1939, it was out of necessity. Platinum was banned from all uses other than military ones. You will notice that none of that palladium jewelry exists today. That's because palladium's natural brittleness precluded its longevity. As soon as the ban on platinum use lifted, no one produced palladium jewelry.

Fast forward to the 80s, when platinum was at an all-time low in popularity. Jewelry was produced on the "bigger is better" theory. While few people wanted to spend the extra money on a nice, secure, white prongs made of platinum, they wished for a whiter, yet still reasonably-priced alternative to white gold for prongs.

Enter prongs made of palladium. Hey-they're white, but they're still relatively inexpensive!
The bad news-that natural brittleness of palladium meant that the tips of palladium prongs would "shear off" rather unexpectedly. All but very few manufacturers abandoned production of palladium parts and pieces within five years of embarking on that production.

Fast forward once again, to recent years, which have seen a meteoric rise in the price of platinum. What to do about producing jewelry that is whiter than white gold but less expensive than platinum?

Back to the drawing board with palladium. Thankfully, enough people were committed to examining palladium on a metallurgical level, so that some suitable alloys (mixtures with other metals) of palladium were finally developed.

Alara uses the Hoover and Strong 950 Tru-Pd alloy mixture. It polishes up beautifully, and has far less brittleness than pure palladium.

But, there is one thing we would like to make very clear: as much as white gold is actually very, very light yellow; palladium is not white either-it's light gray. If you compare platinum to palladium side by side, you will notice that palladium, while having no tinge of yellow, is not nearly as white as platinum.

Consequently, we find that we often make pieces in palladium for men. It has a more masculine color than white gold, and usually is not "asked" to hold diamonds or other gems in place when used in men's pieces.

sterling silver and fine silver

Fine (pure) silver is actually the whitest metal out of which jewelry is crafted. For most applications, however, it is too soft for use in any jewelry that will be "put to the test."
Sterling silver is actually 92.5% pure (hence it is often stamped "925"). It is a beautiful, luminous, affordable, precious metal, suitable for many different styles and forms of jewelry.

It is not suitable for bridal jewelry or other daily-wear rings, however, because it simply does not do well over the long run on pieces that see a lot of wear. It is a soft metal, one that wears away quickly. If you want to set stones in a silver pendant or earrings, that's fine-usually one doesn't knock those pieces against surfaces very much. But rings? Not such a great idea if you want to wear it every day for a long time.

Nearly all the sterling silver jewelry produced in Mexico, the Central and South Americas, and the Far East, are heavily alloyed with nickel. Nickel is at the root of most skin reactions, allergies, and other toxin issues related to jewelry wear.

If you believe you simply "can't wear silver," please give Alara silver jewelry a try. All of our sterling silver jewelry is nickel-free. That's because a lot of our sterling silver comes from Europe, where nickel is not used as an alloy for silver; and the remainder is crafted by us or by other designers who also would rather produce a better piece of jewelry at a slightly higher price, than save money where it seems silly to do so.

titanium

Oh, the myths about titanium.

There's so many good things to say about titanium, but it seems we always have to start off by dispelling myths first…

Myth #1: Titanium cannot be cut. So, a titanium ring cannot be cut off a finger.

First of all, titanium jewelry is made by cutting it. There is nothing to prevent an Alara titanium ring from being cut off a finger, should the necessity arise. Because titanium is tougher than other jewelry metals, it does take a little longer. But the exact same cutter as would be used to cut off a gold ring can cut through an Alara titanium ring (see Myth #2) in roughly 5 to 7 minutes.

Secondly, let's consider the most typical reason a person would need to have a ring cut off their finger in the first place. What do you think the reason is?

The reason is that a ring bends, and thereby compresses the finger.

Well guess what? A titanium ring is highly unlikely to bend. Titanium is the strongest metal by weight in the world. If you actually manage to bend your titanium ring, you have exposed your finger to so much force, that the metal out of which your ring were made would make no difference in terms of saving your finger!

Interestingly enough, Alara has a number of doctors as clients (three of whom work in emergency rooms), who chose titanium as the material for their wedding rings. That's a pretty good endorsement, we think.

Myth #2: All titanium jewelry is alloyed with vanadium.

Nope. But a whole lot of it is.

Alara does not carry aerospace grade alloys of titanium, which typically contain vanadium. Alara only sells pure titanium jewelry.

Why?

A couple reasons.

First of all, vanadium is added to titanium for reasons that hardly seem applicable to jewelry. Rather, the reasons are more pertinent if you were making something for aerospace application or sports equipment, say. Vanadium makes titanium very, very hard. So hard, in fact, that the "cutting off the ring" issue starts to rear its ugly head. While vanadium-titanium rings can be cut off, it sure does take a long time.

Vanadium also makes titanium easier to machine.

So, the main reasons titanium is alloyed with vanadium have to do with ease of manufacture and to change its properties for use in non-jewelry objects.

Alara hates vanadium. We don't like how ultra-hard it makes jewelry, when that is unnecessary. We also are somewhat nervous about the fact that vanadium is toxic. While its toxicity when inhaled is unchallenged, no studies have been done to determine its toxicity during extended contact with the skin. Why risk it? And why carry jewelry that during its production, could expose workers to small pieces of material, small enough to be inhaled?

Titanium, simply put, is an amazing material for making jewelry. In our 10 years of experience selling it, we have found the great bulk of "myth talking" to originate with jewelers who opt not to learn about it or carry it.

There's a lot for a jeweler to learn, so they could be discouraged. Unlike jewelry made of precious metal, the great majority of titanium jewelry is machined from solid blocks of material. Its hardness precludes it from being easily welded, so it is, for most intents and purposes, not alterable.

So, the burden of proper finger sizing (part art, part science) falls to the jeweler. For jewelers that are accustomed to spending little time sizing fingers, but plenty of time re-sizing rings, that could be a task that sounds too difficult to tackle.

Then there's the education of customers. As this page shows, there's a large quantity of information that needs to be dispensed so that the jewelry decisions one's customers make are informed ones.

Titanium is a gray metal, a strong metal, and a very lightweight metal. It is chemically inert, which means you can expose it to household chemicals with no concerns about ruining it, and it makes it completely hypo-allergenic.

The light weight of titanium jewelry often appeals to men, particularly those who have never worn jewelry before.

Its physical properties make it ideal for many active folks of both genders. Those same physical properties, however, determine that titanium jewelry is usually machined, which by its very nature results in pieces that have a certain "light industrial" to "industrial" quality.

It is also one of very few metals that naturally has the right physical properties to allow for a diamond to be securely "tension-set". This is an intriguing and appealing setting technique, one that has a lower failure rate than many traditional setting techniques in precious metal.

tungsten

Commonly referred to as "tungsten steel" or "tungsten carbide," tungsten is actually a separate element on the periodic table. It is processed with carbon and ground to a powder.The mixed metal powder is compressed in high pressure dies to for a ring blank. The blank is then fired in an oxygen-free over at 2400 degrees Fahrenheit. The result is a solid metal ring with extreme hardness and toughness. Only corundum (sapphire, ruby) or diamond can scratch its surface.As a consequence, it requires a complex 30-step grinding and polishing process using diamond tools to finish a piece of tungsten jewelry.

nickel-free stainless steel

Less expensive than titanium, stainless steel is another great metal for jewelry. While relatively unknown to most Americans, stainless steel jewelry has been produced in Europe for over 20 years, and widely accepted there for about 15.

With good reason.

Stainless steel, as you know from your stainless steel sink or stainless steel flatware, has many desirable qualities: non-tarnishing, non-staining, durable, impervious to chemical attack, consistent in color. And, when made in the thicknesses that jewelry is made, practically impossible to distort without sheer abuse.

Like titanium, well-made stainless steel jewelry is machined, not cast. It is also unsizable or unalterable. Again, this means the onus is on the professional jeweler to properly and carefully size your finger.

Stainless steel is available in many grades. Just like our silver jewelry, Alara's three stainless steel jewelry lines are also nickel-free. That makes it hypo-allergenic. Earrings can be put in, and left in. Rings can be worn in hot tubs. It's a wonderful, affordable jewelry metal.
Stainless steel jewelry is usually produced in heavy (thick) gauges. Consequently, it has a very contemporary, industrial look. Most folks just call it "cool."

Friday, February 1, 2008

it ain't easy being green

It's simple: develop a plan to be more green as a company and as a person, and then stick to it. Here's a bit more on the policies I have instituted at Alara to fulfill my "green plan."

Alara is 100% carbon neutral

If just one person or one other company reads this section, thinks about it, and then acts on it, this space will be well-used…

Have you heard of the concept of purchasing carbon offsets? If you have, you will be pleased to know that Alara purchases carbon offsets for all the energy the two stores and the design studio uses, plus for all the travel all Alara employees make to and from work on a daily basis, as well as business travel to points beyond.

Have no idea what we’re writing about? Well, since Alara can’t put solar panels or windmills on the rooftops of its three buildings, we’re doing the next best thing. We calculate what Alara’s “carbon footprint” is for the use of all the electricity and gas we use for the running of the business and for the travel of our employees. We then purchase “offsets” that results in solar and wind power being developed off-site.

You can do this to! You can do it as an individual or as a business-owner, or you can certainly encourage your employer to follow suit. Instead of giving “favors” to your wedding guests, consider having each guest’s placesetting decorated with a card that informs them that they are a guest at a “Green Wedding.” That’s right—you purchased carbon offsets to account for all the car and air travel of your guests, so that your elaborate event wasn’t thrown at the expense of the planet. Throw a couple web addresses on the card…and if even one person follows suit…well, you get the idea.

Here are a few websites to check out for the purchase of carbon offsets. But please beware! As counter-intuitive as it sounds, “tree-planting” is not considered to be a true offset, which is why those offsets cost less. Do your research, and don’t consider this an endorsement of any particular organization.

Climate Care http://www.climatecare.org/
TerraPass http://www.terraspass.com/
Carbon Fund http://www.carbonfund.org/site/
Native Energy http://www.nativeenergy.com/

Alara uses 100% recycled precious metal

Alara uses 100% recycled precious metal to create our collections. To begin, we have in-house refining capabilities, so any scrap precious metal you bring in may be used to create a new piece.

We also take scrap precious metal in trade towards pieces that have been already created, as well as purchase scrap precious metal outright. All that metal is refined and re-used in Alara designs.

And, since we use far more precious metal than we take in, we only purchase the difference from sources that separate their recycled scrap and earmark it. Wanna help? Bring your broken, unworn, unliked precious metal jewelry to us. We’ll purchase it from you at the best rate in town and you can be part of the solution.

Monday, January 21, 2008

quality assurance / insurance

Let's face it. Jewelry is not industructible. In fact, considering the greater advance, through lifestyles changes, of the abuse heaped upon fine jewelry than the lesser advances in jewelry technology that serve to increase product durability, you're in an uphill battle to convince people that there is no such thing as the "rock-climbing"-proof white gold eternity band.

I have found it far better to give people, "Just the facts, ma'am."

TELL THEM the truth. A delicately crafted, filigree- or "vintage"=look band in karat gold has a twenty-year life-span at best. And that rock-climbing could shorten it considerably.

Then, proceed to explain that it simply would not be a function of crafting failure if such a ring failed. Truly, errors in craftsmanship rear their ugly heads within three months of wear.

Not that I want to be so cheap as to purchase 3 months of insurance (not really sure how I would do it, anyway!), but what I do is I pay for the first full-year of all-peril jewelry insurance on any piece I custom craft.

So, not only is my artwork covered for any errors I would have made (can you imagine?), it is also covered for any errors on the part of the wearer. And you're building a lot of good will, to boot.

And, by pointing out that the insurance is "for real," and not contingent upon quarterly inspections or restrictive limitations, you build a lot of good will.

Think about it.

Sunday, January 20, 2008

be a local yokel

Involvement in community feels good, and it does good. So do it, already!

Here are some of the local community organizations to which I belong, and/or on the board of which I sit:

Downtown Bozeman Association http://www.downtownbozeman.org/
While towns and cities all over the nation toil to “create” or “revitalize” their downtown areas, we have the “real deal!” Historic downtown Bozeman has been a continuously vibrant and lively “Main Street USA” for nearly 150 years. The Downtown Bozeman Association, of which Alara is a member, has a tremendous deal to do with our downtown’s continuing vibrance and vitality. Our founder, Babs Noelle, is also President of the DBA.

With a wonderful mix of shops, restaurants, and businesses, our Bozeman downtown is a hub of great events, as well. Hometown parades, the Christmas Stroll, and Crazy Days are but a few.

Bozeman Chamber of Commerce http://www.bozemanchamber.com/
The largest Chamber of Commerce in Montana, the Bozeman Chamber is a great place to meet leaders in the community, foster new business and charity ideas, and give back to the community. Alara is an active member in the Chamber, and would be pleased to have any who ask as a guest at a Chamber event.

Bozeman Business and Professional Women http://www.bozemanbpw.org/
This organization seeks to empower women and girls in southwest Montana's Gallatin Valley, serving as a vital link to services and opportunities that enhance leadership skills and enable self-sufficiency. As a woman-owned, woman-operated company, Alara echoes those goals.

Missoula Downtown Association http://www.missouladowntown.com/
There’s so much to do in downtown Missoula! Vital and thriving, with events upon events! Highlights include Gallery Walks on the first Friday night every month of the year; the Los Dias de los Muertos celebration every November 2nd; the annual Parade of Lights in December, the Farmer’s Markets, the Day of the Dead Parade, Out to Lunch…

Thursday, January 17, 2008

the b.noelle approach to custom design

Every jewelry designer's approach to custom work is different: avoidance at all costs, begrudgingly done for friends and family only, happily done for best customers, or excitedly done for all...

I fall into the lattermost group.

Custom design is a process I find fulfilling on a multitude of levels. First of all, a wide panel of fellow humans is far more likely to demand out of you greater variety than you could ever conceive out of your one brain, set of experiences, and personal aesthetic.

But, the custom design process is often mysterious to those on "the other side of the counter." Below is a bit of my "to the customer" explanation that I choose to offer:

custom

You have taken the first step towards your dream piece of wearable art. You either dreamt of it, saw something similar in your past, have some very creative ideas of your own, or just know that the piece for you isn’t mass-manufactured.

The next step after you finish reading here will be setting an appointment with me. That’s where the magic happens!

The process by which something is made just for you is an intimate interaction in many cases, involving a tremendous amount of communication between the “lucky one,” myself and my staff. The proper communication on the front end guarantees no disappointments when the finished piece is presented upon completion.

We will spend all the time you need to bring you to your comfort level. And I'm professional enough to know that the custom jewelry design process just isn’t quite right for your personality type, and I will try to accommodate you a different way.

I am a European-trained master jeweler, and I have a number of major design awards under my belt. My skill is confirmed by my training (generally regarded as the most rigorous in the world), my experience, the accolades awarded by her peers, and over twenty-five years of delighted clients.

The smooth execution of your project is important to me. But like all of us, my time is limited.

Please know that when you set an appointment with me for custom design, you will be charged a $150 consultation fee, which will be applied towards any design I craft for you.

The very nature of custom work is that no two pieces are alike, so therefore there is no “standard fee.” To provide you with some frame of reference of “entry level” custom design pricing, please note that my prices for the custom mountings pictured below are based on the gold market being at $800/ounce. These styles are considered “entry level” because of the quantity of 14K gold used and the amount of labor required for their crafting.


This set of six stackable rings crafted in 18K gold ranged in price between $464 and $935 apiece (@ $800 gold), not including the diamonds, which were provided by the client.





Pearl-and-Diamond Ring: An unusual cultured pearl and diamond ring custom crafted in 14K white gold, and set with a black Akoya pearl and two round brilliant-cut diamonds for $1,856 (@ 800 gold).





Gent's Diamond-and-Slit Band: A substantial 8mm gent’s white gold band with precision-cut slit and a round brilliant-cut diamond. $1,567 (@ $800 gold)






Postmodern Solitaire: Lady’s faux tension ring custom crafted in 14K white gold, set with an 0.80 ct radiant-cut diamond. The 6.5mm wide version of this design, not including diamond, is priced at $1,427 (@ $800 gold).

Here is a quick synopsis of what this process entails, so you don’t wonder how it works. I hope to hear from you very soon!

appointment length

While appointments can be as brief as a half-hour and as lengthy as one-and-a-half hours, an hour is usually typical. Please set aside that amount of time.

first appointment

If you are having something designed for someone else as a surprise, please bring as many of these with you to your appointment as is applicable:

--Finger size, necklace length, bracelet length
--Photos of the lucky recipient
--Favorite pieces of jewelry (if you can sneak them—if not, memorize how they look, best you can)
--Favorite color(s)
--Any pieces to match or coordinate
--Any existing stones to be remounted

If you are having something designed for yourself, please bring as many of these with you to your appointment as is applicable:

--Examples of necklaces or bracelets of perfect length
--Photos from magazines that show elements of pieces you like [Alara does not copy other people’s work, so we ask that you only show us photos that are meant to be instructional/descriptive, not a “request to duplicate.”]
--Favorite pieces of jewelry
--Any pieces to match or coordinate
--Any existing stones to be remounted

I will be asking some straightforward questions and then others that might seem odd at first, but will make sense in the long run.

Before concluding the meeting, I will confirm with you that I have a clear understanding of what you are seeking.

second appointment

Usually spaced about a week after the first meeting, it is during this meeting that you are presented with a Custom Design Proposal, featuring full-color, actual size renderings of the proposed design(s), along with a detailed breakdown of costs for various options.

It is at this point that any questions are asked, clarifications are given, and modifications are made. Unless the modifications are numerous, a new Custom Design Proposal is not prepared. Notes are simply attached to the original.

Design proposals and drawings always remain the intellectual property of the designer; and as such, are not released to customers. While there is no charge for preparing a Custom Design Proposal, there is no change in its possession, either.

Most designs require a one-half deposit to commence, with the remainder due at the time the piece is complete; which is normally 4 to 5 weeks, with the occasional piece taking less or more than that.

pricing

As already stated above, there’s no such thing as a “typical” price for custom work. It stands to reason that an “atypical” piece will have a very individual price. On occasion, there are styles that folks describe to us as “so simple,” yet as it turns out, it requires an expensive manufacturing method to properly and accurately execute it. And sometimes things that look complex are actually inexpensively manufactured using clever assembly. Please know that it is highly unlikely that a custom-crafted piece of 14K gold jewelry will cost less than $1,000, with $1500 being a very typical benchmark for straightforward rings. Platinum pieces can easily cost double a comparable 14K piece.

quality assurances

Because of the malleability and ductility of precious metals, how a piece of fine jewelry is treated when worn begins to be the most important factor in its longevity and condition at about the 3-month mark. That’s not to say that your new necklace, ring, bracelet, or earrings is about to fall apart at that point. It’s just that a true manufacturing defect will rear its ugly head before then.

So, to show that we back our quality, we fully insure any of our custom designs against all perils for a full year. That means regardless of loss, partial loss, theft, breakage, or mysterious disappearance, you will receive the respective replacement for the first full year. No having to stop in quarterly for a “check-up,” to be covered only for diamond loss, rather than having full coverage.

This insurance does require you to complete a form with some sensitive information, so I provide you with the form and the instructions...completing and mailing it is your job; paying for that first year is mine! After the first year, the renewal reminder comes to you, and continuing with the insurance is your decision (although we highly recommend it!).


Tuesday, January 15, 2008

assisting with bridal rings

Your bridal rings. The most enduring symbol of your commitment, love, and hard work.

I take that very seriously.

And that means I make it all about you, your lifestyle, your desires, your aesthetic, your dream. There is no one-size-fits-all bride or groom, so why are there so many jewelers selling one-size-fits-all jewelry?

You know what I mean: commodity jewelry. Things you’ve seen again and again; things that will be “dated” once the market over-saturates.

But do not be mistaken. I am not embracing only “over the top,” hyper-modern, or hyper-traditional jewelry. That couldn't be further from the truth.

What I do, and do darn well, is design and sell personal classics. In other words, if it’s a traditional style ring, it is the purest, truest version of that ring—not a diluted one. If it’s a more industrial-style ring, it is done with such balance that it would never look dated. Certain to always catch attention, certain to not be to everyone’s taste, but never dated. A good number of my best-selling “small production” bridal collection styles are still best sellers after 20 years of design. And the ones that were created those two decades ago are still eliciting compliments today.

The same care goes into how I choose the bridal lines I carry, to supplement what I make myself. Simply put, the designers of my “out-of-house” lines are people who have a similar approach to fine jewelry design. I consider them peers. So, when you are drawn to a ring by one of my other designers, know that you are certainly not choosing something typical.

So, how do I do all that?

By being design driven. I let the best design for you, your lifestyle, and your aesthetic taste, rise to the surface by asking all the right questions. Getting to know you. Once that basic design concept reveals itself, I am able to perfect it by staying faithful that particular design style. If I carry a designer whose work is an ideal fit for that style, I will steer you that way. If not, I make it myself.

That way, nothing’s watered down. No commodity jewelry.

Below are some various styles I design and carry, and how I approach designing and crafting them or choosing and selling them.

traditional / classic

It is such a shame that Tiffany’s original prong-set mounting has become a commodity. And in so doing (even in the industry, we refer to the prongs as “Tiffany heads”), all the subtle grace in the original Tiffany engagement ring is gone.

So, that having been said…

If you are too unsure about having a custom bridal ring made to “take that plunge,” but would like to make the proposal a surprise, that is the only time I sell a “commodity style” Tiffany engagement ring. In other words, we all agree it is for “temporary purposes only,” until you come in together to choose a more individual mounting.

But, if what you like is the simplicity of a solitaire, and would like the ring to be beautifully traditional and classic for years and years to come, let me show you some solitaire mountings that have grace and style, and a number of which are completely handcrafted to order. Something to wear with pride and joy.

“I’m rough on jewelry.”
[also known as, “I’m very active.”]


No messing around here.

No jewelry made of precious metal can be made to tolerate the ravages of rock-climbing, weight-lifting, construction work, river guiding, mountain biking, or moving a grand piano. One of the reasons why precious metal is so precious is because it can be worked, which means it is malleable and ductile. If you subject it to forces similar in power to those subjected to it during the jewelry-making process, you will bend it, scratch it, scrape it, and wear it in ways that are just plain cruel.

Anything can be ruined if you try hard enough.

So, provided a few sensible rules can be followed, I am an expert at designing bridal rings for both men and women that aren’t clunky, but still mitigate against semi-abusive behavior. From high school soccer coaches to landscapers to construction works to river guides, I have many satisfied, very active, rough-on-their-jewelry folks.

classics with a twist

This is for the couple who want a design that is classic in basic concept, but which has enough individuality as to feel special. Often a good choice when a larger center stone (whether a white diamond, a colored diamond, or a colored gem) is involved, so that the overall ring doesn’t look too overblown in terms of volume and message.

I can carefully guide to choosing a ring that has balance, taste, and luxury.

“I want options.”

Sometimes I'm more like an engineer than a jeweler. Whether you want stackables you can interchange, a three-ring set that allows for varied combinations, or a second ring to work with an existing one that every other jeweler (including the one who sold the original!) said “was impossible to design,” my technical expertise can get you out of a pickle.

“I want different.”

Basically, most of my customers come in to Alara because we’re different, and so is so much of our jewelry.

Clearly, it takes a lot more effort to fill a gallery with unusual, high-quality lines than inexpensive plain ones. And it takes confidence. And passion.

It is certainly easy for us to provide classic jewelry, because it is only through a knowledge of classic styles that you can build balanced, beautiful designs that will withstand the test of time.

But, a store that shows nothing but plain ol’, plain ol’, "been there/done that" jewelry, will most likely not have the resources to create a design that pushes the edge of the envelope a bit. Without pushing it off the edge.

Different is as different does. And I find that word means such vastly different things to different people. It is our great pleasure to find out what it means to you, and pair you up with the rings that meet your definition.

For some people, it means unusual materials or combinations of materials. For others, it means “conversation starter.” For yet others, it is personal symbolism, a texture from nature, or a hidden secret.