Wednesday, December 24, 2008

paris meets bozeman...get engaged at Alara

French boy meets Bozeman girl in Paris. They fall in love.

Girl comes home to Bozeman for a visit, and strolls into Alara.

ENTER: dream ring

"Oh, I love it!" she exclaims.

****************************
one month later.

[telephone rings] **ring, ring, ring!!!** (That's how the phone sounds at every jewelry store, BTW)

Between and betwixt that obvious-overseas-delay, and embellished with a very charming but very heavily French-accented voice, Babs figures out that this is Bozeman's girl beloved Parisian sweetie.

"Do you know wheech ring she loved? Do you know her size? How much wiss a larger center diamond?"

"Yes and yes and about 30% more."

"I weel be coming to Bozeman for Chreestmas. I weel not be able to come see you wizzout her. Weel you have a way to have everysing ready, so I can ummm.."

"Propose?"

"Yes! Propose! On Chreestmas Eve." [I gulp on the inside, trying to figure out how to do that...]

"And where will you be proposing?"

"At zee Alara. Your store. Do you have a way to make it special?"

The mission: make a ring that would normally take 6 weeks to make, in 3, and during the busiest time of the year; and figure out how to carve out a place in the store that will be both private and romantic for this transatlantic couple.

How we did it: several little-sleep nights to get the ring just right, just in time. A bottle of Veuve Cliquot and two flutes. An arrangement of flowers from Fresh Designs. Light jazz music. And, our amazing, movable, flexible Softwall arranged like a cocoon around our glass table, and backlit (not quite as dramatically as the photo, but you get the idea).

There was shock. There were giggles. There were soft words uttered behind the Softwall, in the French language. And when they were ready to have the cocoon opened, we caught a couple great shots.
This is what proposing is about. Not a dry eye in the house, including the other customers that came in.








Friday, May 23, 2008

all aboard!

OK, so I've been designing the Alara website for HOW long?

So, first there was an idea. And then there was the design. And then the executed design was ruled too difficult to read on about 50% of all monitors, it seemed.

So, then there was the learning of more Flash.

And then there was the redesign of the website.

And now, it's final completion.

Thank you to everyone for their patience, support, and encouragement. I think it looks as dang good as our jewelry!

To weigh in, please visit www.alarajewelry.com

Tuesday, May 20, 2008

InDesign Magazine late-night email

Well, imagine you're working really late one night (you can see by the time of this post), and you decide to check email one last time before catching some zzzzz's.

And here's what you see--an unsolicited compliment from the editor of a national jewelry industry periodical.

I have that bumpy, jumpy, fun feeling inside my tummy...

_________________________________________

Hi Babs,

Just wanted to drop you a quick line to tell you how much I think of your advertising! I am formerly a senior editor with INSTORE Magazine, now editor-in-chief of INDESIGN (the sister publication of INSTORE), and I'm helping the rest of the INSTORE team to narrow the list of candidates for the America's Coolest Stores judges to vote on. Anyway, I was so impressed with your advertising that I had to email you. Wonderfully written, wonderfully laid out, love the graphics, love the tagline. Some of the best I've seen in the industry.

And, I think the store rocks as well. OK, now I'm back to work.

All the best,
Trace

Trace SheltonEditor-In-Chief, INDESIGN
The Magazine for The Retailer of Fine Jewelry Design
http://www.indesignb2b.com/

Thursday, May 8, 2008

posters for pink ribbon month


May is pink ribbon month, and we gladly accepted the invitation to enter a "front window" competition to commemmorate this month.

I always seek to find the poignantly funny in this serious subject. As a breast cancer survivor myself, I know all too well how important it is to keep one's sense of humor intact.

Above, I share our most recent front window posters that are a part of our overall "pink ribbon" window...

Wednesday, April 30, 2008

Sarah Graham quote

Sarah Graham, jewelry designer extraordinaire, honored our store with this unsolicited testimonial. We are flattered and excited to have such a great relationship with her.

“Alara is a gallery we always look forward to visiting, summer or winter. It is fresh, clean and modern, but still manages to pay homage to its old time western town setting. It is so rewarding to see our jewelry so beautifully displayed on natural wood posts and in sleek glass cases. Their welcoming sitting area and witty banners are always entertaining. Alara embraces its environs while providing both cowgirls and fashionistas extraordinary jewelry with western hospitality.”

Monday, April 28, 2008

InStore's Cool Stores Competition

How exciting! We received an email today from InStore magazine (national jewelry industry publication), letting us know that we made the Top 20 Coolest Small Jewelry Stores in their national competition!

The end of May will bring us news if we place in the top 10.

Fingers and toes crossed...

Friday, April 18, 2008

kudos from customers

We’ve got so many of these to post—please bear with us, if you’re wondering where yours is!

Starting with most recent first:

Customer, Sally Hart, April 18, 2008:
The jewelry at Alara is unique and affordable. Babs Noelle has a gift for working with her clients to create jewelry that is destined to become heirlooms. In redesigning my jewelry she brought me, a sixty-five year old lady, up to date.

Customer, Patrick Kainz, April 18,2008:
Babs Noelle – artist extraordinaire, a talented visionary who is a blast to work with!

Customer and former employee, Katie Kost, April 18, 2008:
Alara jewelry is not simply a jewelry store in historic downtown Bozeman--it is truly a member of the community. From involvement in Summer Art Walks, the annual Christmas Stroll, Women’s Equal Pay Day, and Thursday night shopping events, to numerous donations to Shakespeare in the Park, The Museum of the Rockies, Equinox Theatre, Thrive and many others, Alara’s involvement and contribution to the Gallatin Valley is tremendous. Babs Noelle’s entrepreneurial and philanthropic spirit is admirable and unwavering. She is a responsible business owner and employer, treating each of her employees and customers with respect and dignity and doing things right because it’s the right thing to do.

Customer and official Alaraholic, Jen Hermesmeyer, April 17, 2008:
To me, what gives a jewelry store a “cool” factor is when it meets the needs of a wide variety of clientele by providing unique and interesting jewelry in a range of prices. Alara is that kind of store – whether you’re looking for a gift, something to spruce up your own collection, or a speciall7-designed piece (with or without a budget!), the owner, Babs Noelle, and her expert staff are able to work with you to help you find or create what it is you’re looking for. Babs seeks out designers worldwide who bring a special quality to their line, which is reflected in the amazing pieces you’ll find in her store. Plus, there’s always a glass of champagne to be had – how much cooler can you get than jewelry and champagne under one roof?

Customer, Doug Stiner, April 17, 2008:
I appreciate Alara on many different levels.

First – as a guy who wants to get something for his wife and is sometimes stumped, Alara makes it easy for me because of the vast choice of unique and interesting pieces – not like the usual jewelry store offerings. They are also displayed in a very artistic and appealing way.

Second – the staff gives excellent advice in helping to choose between such a variety of items without ever being pushy. I always end up with something Nancy, my wife, LOVES. I am very appreciative of the fact that any member of the staff will go the extra mile to help me, and if a problem arises they will bend over backwards to make it right.

The Alara staff works well together and communicates with each other, and it’s also obvious that they enjoy their jobs. It doesn’t matter who I get on the phone they all know what’s going on with a special order or repair or just any situation that may arise.

The staff is professional, knowledgeable and understanding.

I have been extremely satisfied doing business with Alara in the past and will continue to do business with Alara in the future and look forward to having that same level of satisfaction and heck, we’ve all become friends.

Vendor rep, Shaun Simcox, April 17, 2008:
I am a western states sales rep and have exposure to many jewelry stores. Alara is unique not only in its merchandise but the ambience of the store and attitude of the staff is inviting and “fun”. So many jewelry stores are stuffy and formal and Alara makes fine jewelry seem more accessible and enjoyable to shop for. I have a wonderful rapport based on trust and friendship with Babs and the members of her staff. Babs has a knack for recruiting and maintaining wonderful employees. In my travels I am always bragging about Alara, I love what she is doing, her store concept is wonderful and successful.

Customer, Chuck Watson, April 15, 2008:
My wife, Natascha, and I travel extensively throughout the US and abroad. We regularly comment to each other, when seeing jewelry stores in other towns, that Alara is far better--interesting jewelry, high quality, great atmosphere and attentive staff.